Whey protein works
The additives don't
The issue isn't whey delivering protein. It does. It's a great protein source and well studied.
The issue is everything that comes with it. the sweeteners, the gums, the emulsifiers, the flavourings. Because none of those things are what makes whey effective. They're there to fix the taste and texture problems created by over-processing.
Research is increasingly questioning the long-term effects of artificial sweeteners on gut health and metabolism. Carrageenan has been linked to intestinal inflammation. A protein powder with fifteen+ ingredients qualifies as ultra-processed food under the same classification as ready meals.
How we're different
The protein whey gives you.
Plus what it doesn't.
No additives. Not one. Zero
No sweeteners, no gums, no emulsifiers, no flavourings. Just real ingredients doing the work.
Complete protein.
21-22g per serving with all 9 essential amino acids. Everything you expect from protein. Nothing you don't.
Naturally high in fibre.
Bridge the fibre gap. 7g per serving. Most protein powders contain none. You need 30g per day.
More than just protein.
Naturally occurring vitamins and minerals. 15% of your daily calcium, 31% of your vitamin E, 27% of your iron, 30% of your potassium. Per serving, from real food, not added in.
Protein & Fibre
All the protein
Better everything else.
Whey gives you protein. Ours gives you protein, 7g of natural fibre, healthy fats and naturally occurring vitamins and minerals, and nothing you'd rather not have.
21g
Protein
vs 25g of whey. You're getting 84% of the protein with none of the additives and all of the extras.
7g
Fibre
7g vs 0g
Most protein powders contain zero. You need 30g per day, which most fall short on.
4
Ingredients
4 vs 10-20. Every one of ours is recognisable. Every one of theirs needs explaining.
0
Additives
o sweeteners, no gums, no emulsifiers, no flavourings. Nothing added, ever.
Dairy freeGluten freeSoy freeEasy on digestionAll 9 Essential Amino AcidsZero additives
Per serving
Head To Head
The 4g protein difference is smaller than it looks. You're getting 84% of the protein, with natural fibre, healthy fats, and none of the additives plaguing other protein powders.
Feature
Protein
& Fibre
Whey
Protein
Vegan
Protein
Protein
21g
25g
19g
Fibre
7g
0g
~0.5g
Ingredients
4
10-20+
10-20+
No sweeteners
No gums or emulsifiers
No flavourings
Dairy free
Minimally processed
No bloating
Cost per serving
from 67p
~67p
~£1.30
Read your label
Then read ours
Ours:
Sunflower seeds, ground dates, vanilla, cocoa, cinnamon.
We know which we'd rather put in our bodies. We think you do too.
Tried by people who use protein every day
"It feels pretty good to have had it and know it's only 4 ingredients, a decent amount of protein and lots of fibre"
"It's been hard going back to my normal daily protein, it's taste is so chemical'y in comparison."
"This is the best tasting protein I've ever had, and the ingredient list is proper food. I don't understand how they've done it."
"I wish they'd hurry up & launch. I need to buy this. I tried 4 flavours and loved them all"
Questions Answered.
PROTEIN
Will I get enough protein switching from whey?
21g of complete protein per serving with all 9 essential amino acids. On a par with leading whey, everything your body needs from protein is here..
AMINO ACIDS
Does it have a complete amino acid profile?
Yes. Sunflower protein contains all 9 essential amino acids, the same standard used to assess whey. Nothing missing.
MUSCLE
Will it support muscle recovery the same way?
Complete protein with all 9 essential amino acids supports muscle protein synthesis in the same way as whey. The difference is what comes with it, fibre and naturally occurring nutrients, rather than what doesn't.
TASTE
Will I like it after years of whey?
Most whey users find the taste surprisingly different, in a good way. No artificial sweetness, no chemical aftertaste. It may take a serving or two to adjust to the absence of sweeteners, but most people don't go back.
DIGESTION
I get bloating from whey — will this be different?
Almost certainly. The most common causes of protein bloating are dairy, lactose and artificial sweeteners, none of which are in Protein & Fibre.
MIXING
Does it mix as well as whey?
Yes. Standard shaker bottle, no blender needed, no gritty texture, no residue.
PRICE
Is serving price comparable to whey?
From 59p per serving, we're on a par with or cheaper than most leading whey, particularly when buying 4+ bags and enjoying our automatic multibuy savings.
