It started at home
One of our children couldn't have one of the ingredients in our original whole food nutrition.
Another found that dairy triggered acne. And the gym-goers in our office wanted something more focused on protein — without giving up the whole food approach we'd built everything around.
We needed something simpler. So we started looking.
Every protein we tried hit the same wall
Gritty textures that no amount of blending could fix.
Earthy flavours masked by sweeteners and artificial flavourings.
Ingredient lists that felt more like chemistry than food.
We kept feeling bloated, burpy, and fed up with the metallic aftertaste. So we stopped trying to fix bad protein and went back to the ingredients instead.
The ingredient
Sunflower changed everything
We worked closely with our supplier to explore what might be possible with sunflower kernels.
What we found was something different, a complete plant-based protein with the fibre still intact, a naturally mild taste, and a texture that didn't need fixing.
No isolates. No processing to strip out what makes it food. Just the ingredient, doing what it does naturally.
The Result
The result is Protein & Fibre. Whole food protein made from real ingredients, not ultra-processed isolates. A simpler shake that works with just water.
Who we are
A family business
doing the right thing.
We are Purition, a whole food nutrition company that has been making products people can feel good about since 2012. Protein & Fibre grew out of our own home and our own needs.
That is still our test for everything we make: would it work for our family, every day? If yes, it is worth sharing.
Real Ingredients, Always
No artificial sweeteners. No isolates. No unnecessary additives. Whole food protein made from carefully sourced sunflower seeds.
Naturally Complete
All 9 essential amino acids, plus natural fibre and healthy fats for steady energy and better digestion.
Made For Every Day
Blend it, shake it, stir it into recipes. Simple to use, easy to digest, designed to become part of your daily routine.
Certified B Corporation
B Corp certification means independently verified standards across people, planet and profit. For us it confirms what we already believed: make a great product, run a good business, and don't cut corners on the things that matter.
